Digital Marketing

Anderson University

Months ago I was put in charge of Anderson’s University’s digital marketing campaigns. Due to schedules with third party marketing companies and admissions timelines, I haven’t been able to launch any campaigns entirely on my own, but I have been designing assets for future campaigns and internal announcements. We are using HubSpot for our email and landing page designs. I’ve been taking classes to earn my certification in email and digital marketing in HubSpot. These two examples show the different styles of project I am required to design for while adhering to best practices according to our brand style guidelines.

Landing Pages, Emails, and Social Media

The Presidential Newsletter

This email was is to be a part of a quarterly update on behalf of the president of Anderson University. The target audience for this email are other presidents of universities, alumni, faculty, and staff. The mission behind this newsletter was to highlight important stories at Anderson university, and lead the reader to click on backlinks that lead to our main website to read the full article. This email represents Anderson’s how brand guidelines are used in our digital communication and showcase the engaging images used in Anderson promotional materials.

In Its 115th Year, Anderson University Remains Largest Private University in South Carolina

Record Enrollment

Anderson University kicked off its 115th year with a record-breaking 9,000 applications, welcoming its most diverse and academically accomplished class yet. South Carolina's largest private university continues its impressive growth trajectory despite nationwide challenges facing higher education.

Lux et Veritas

Anderson University unveils Lux Et Veritas Imperative, a bold strategic plan guiding the Christ-centered institution into the next decade with renewed focus on academic excellence, campus culture, and student preparation for impactful lives. This comprehensive vision positions AU for sustainable growth while deepening its commitment to blending rigorous education with transformative Christian faith.

Andrew Young Fellowship

Anderson University hosted the Andrew Young Higher Education Initiative over the summer, bringing together students from universities nationwide to study civility, public service, and human rights. The program, named after and endorsed by the former UN Ambassador and civil rights champion, exemplifies AU's commitment to developing leaders of character and service.

See Fox Carolina's news story on the summer program here.

Hesham Elnakib

Anderson University Distinguished Professor Dr. Hesham Elnakib, a former Egyptian Ambassador with 38 years of diplomatic experience, is pioneering a groundbreaking academic program in ethical diplomacy at AU. Drawing from classical philosophical foundations, Dr. Elnakib seeks to revive ethics-based international relations as an alternative to the pragmatic approach that has dominated since World War II.

Summer Program Story

Since students left campus at the conclusion of the 2024-2025 academic year, Anderson University welcomed a record 44 different groups and organizations to campus, including the 30^th anniversary of Crossroads Summer Camp. All told, more than 20,000 people visited AU from May through August.

Read more about Crossroads Summer Camp's 30th anniversary here.

To connect with AU Guest services about hosting your own event on campus click here.

Join Clay Day 🎯 - Support Engineering at Anderson University

Mark your calendars for the most action-packed fundraisers of the year. The College of Engineering invites you to the trap line at the Clinton House to crack of few clays in the name of Quality Engineering Education!

Secure Your Spot!

Event Details

Team Entry: $600 per team of 4 Your registration includes:

50 Sporting Clay targets
50 Clay Flurry targets
A day of competitive fun and networking
Mulligan: 2 person limit and $10 per Mulligan
$20 Raffle Tickets

All proceeds benefit the College of Engineering at Anderson University

Sponsorship Opportunities

Help us make this event even more impactful with these sponsorship levels:

Golf Cart Sponsorship - $1,500
Lunch Sponsorship - $1,000
Cup Sponsorship - $1,000
Cup Sponsorship - $700
Refreshment Sponsorship - $500
Target Station Sponsorship - $500

8:00 AM - 9:30AM..................REGISTRATION & WARM-UP

9:30 AM - 10:00 AM.......................SAFTEY ORIENTATION

10:00 - 1:00 AM.......................................TOURNAMENT

1:00 - 1:45 AM...................................................LUNCH

1:45 - 2:00 PM..................................AWARDS & RAFFLE

College of Engineering “Clay Day”

This is an email designed on behalf of the College of Engineering promoting their “Clay Day” Fundraiser event. This email is targeted to potential donors in the community who could contribute money to the Anderson’s relatively fresh College of Engineering department. The style is wildly different from the standard brand guidelines of the university. This decision was made due to the fact the email is not being sent to prospective students and helps the College of Engineering be recognized as a separate entity.

Landing Page Web Design

I am not a graphic designer by trade, however, my extensive time spent in a Marketing Office has exposed me to graphic design tips and tricks. These skills have come in handy when being asked to create landing page in Hubspot to field incoming leads while the permenant pages were built in Hubspot.

Below are two landing pages I created as assets to be included in their respective campaigns. One is to highlight Anderson’s +1 program showing the expediency of their graduate programs. The other is developed for prospects who were admitted to Anderson through Niche. It isn’t a page that should live on the website due to it’s focused line of communication. Both were created under a week and were optimized for lead generation through an extensive review process.

+1 Programs Page

Niche Landing Page

Social Media Management

I’ve curated and managed content for a chaotic customizable T-Shirt Brand and a First Responder Insurance Company which encompassed three separate brand pages. Both of these companies gave me the experience of generating social media captions and becoming familiar with volatility and randomness of Meta’s algorithm and LinkedIn’s audience base.

Nice Shirt. Thanks!

2022-2024

Nice Shirt. Thanks is a t-shirt company which garnered a lot of social media attention by accepting ridiculous posts submitted by customers, drawing designs based off those posts and then sending them to the customer. The startup made over 2 billion dollars within the first 2 years of production. I was hired on to manage designers, but they also had me in charge of selecting designs I approved and posting them on our websites. Some of these posts generated thousands of engagements that turned into direct sales for the company. Below are few example of the format used to show off our shirts!

Consolidated Assurance

Consolidated Assurance is a company with three different brands.

FRTF
FRBA
Consolidated Assurance

I curated and and scheduled content for each of these brands. Our strategy was to contact partnered social media accounts and request permission to share their content on our social media pages. When I joined the company, the page was able to gain the attention of 10’s of thousands of followers. My job was to maintain this page with a steady stream of content. I would also create graphics based off of a specific style guide provided by the marketing manager at the time.